Dealership insights: ‘helpful’ sells cars, ‘ambivalent’ doesn’t

Competition on the US new car market is fierce, and treatment at the dealership level can make all the difference. For the past decade, the Pied Piper Prospect Satisfaction Index (PSI) US Auto Benchmarking Study has been taking a closer look every year at which brands are getting it right and which are falling behind. The latest results put Nissan's Infiniti brand at the very top.