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Direct sales approach gaining momentum

Recent developments in the US indicate that support is growing for an OEM direct sales strategy that sidesteps traditional franchised dealers

Automotive retail is reinventing itself in response to changing consumer demands, but in many places that reinvention is limited by legislation addressing dealer franchises. The direct sales approach taken by Tesla, for instance, has faced a number of hurdles in the US, where some states laws specifically prohibit it. However, this alternative retail strategy could be gaining momentum, as evinced by recent developments.

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