- Toyota Motor Europe (TME) sales totalled 451,802 units in the first half of the year, up 9.4 % year-on-year versus a market growth of 3.0%
- TME’s market share stands at 4.8% in the first half of 2014
- Record Auris Hybrid Touring Sports sales lead to 20% increase of hybrid sales year-on-year
- Lexus sales up by 25.4% in the first half of the year, reaching 24,586 units
Toyota Motor Europe (TME) today announced second quarter sales of 226,650 Toyota and Lexus vehicles, bringing the half-year total sales to 451,802 units and the group’s market share to 4.8% for the six-month period. Toyota Auris Hybrid Touring Sports registered a record sales month in June with 3,604 units, pushing the sales growth of Toyota’s hybrid models by 20% during the first half of 2014. Sales of Toyota and Lexus hybrid models reached 90,290 units during the same period, making up one fifth of the total sales.
Hybrid Highlights
Toyota Hybrid models reached 75,623 units for the first half of the year, a 17% increase versus last year.
The Toyota Auris Hybrid Touring Sports has performed particularly well with sales reaching 18,739 units, representing 25% of the total Auris range sales.
The Toyota Yaris Hybrid achieves 17% increase in sales versus the first half of 2013 to 29,945 units, showing the continuing good performance of the model.
Lexus Hybrid sales increased by 40% in the first half of the year, thanks to the excellent sales of the new IS hybrid (representing over one third of Lexus Hybrid sales).
Toyota Highlights
Daniele Schillaci, Senior Vice-President for Sales and Marketing, said: “Our sales performance during the second quarter of 2014 is very much in line with our plans. We performed much better than the market since the beginning of the year with a particular strong performance in Western Europe. We are confident that the launch of the new generation AYGO this summer will excite customers and consolidate our first-half gains. ”
Sales of the Toyota Auris range increased by 18.41% to 73,718 units with the strong performance of the Auris Hybrid Touring Sports, which registered its best ever sales month in June with sales reaching 18,739 units. The Toyota Auris range surpasses 5% share in the C-segment.
Sales of the Toyota Corolla increased by 85% in the first half of the year to reach 42,260 units – three quarters of which in Israel, Russia and Turkey.
After the strong start of sales of the new Toyota RAV4 last year, sales remain very strong and reached 51,518 units for the first six months of the year, up 12,5% from the same period last year.
Lexus Highlights
During the first half of 2014, Lexus sales increased by 25.4% to 24,586 units, confirming the very positive trend started since the beginning of the year and the good performance of the new IS launched last year.
Alain Uyttenhoven, Vice President of Lexus Europe, commented : “ We are currently in the pre- launch phase of our brand new Lexus NX with its striking design, which marks the entry of Lexus in the mid-size SUV segment. Hundreds of customers have already placed orders ahead of the official start of sales after the summer. We expect Lexus NX to represent one third of our sales in 2015”
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Table 1 – TME (1) total half-year sales in 2014
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Table 2 – TME (1) total sales in Q2 2014
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