Chrysler has transferred the creative marketing account for the 2011 Jeep Grand Cherokee from GlobalHue to Wieden+Kennedy, which currently handles Dodge car products. The OEM explains that the switch will allow the agencies to be more responsive to the individual brand needs. “As multicultural segments become more important for Chrysler Group’s Subscribe to Automotive World … Continued
Chrysler has transferred the creative marketing account for the 2011 Jeep Grand Cherokee from GlobalHue to Wieden+Kennedy, which currently handles Dodge car products. The OEM explains that the switch will allow the agencies to be more responsive to the individual brand needs.
“As multicultural segments become more important for Chrysler Group’s
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https://www.automotiveworld.com/articles/82043-us-new-agency-to-handle-jeep-grand-cherokee-launch/
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