Big Data brings big improvements for manufacturing, providing you know what to do with it

Automotive manufacturers today have at their fingertips an unprecedented level of data. This abundance of information offers the opportunity for impressive improvements in efficiency but only if the companies can leverage it effectively. IBM is there to help. Automotive World spoke to Karen Newman, the head of IBM’s North American automotive and aerospace consulting systems integration and managed service business, about the promise of Big Data when it comes to automotive manufacturing.