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CRM responding to smart cars, smart buyers

Automotive World speaks to NTT Data's Manufacturing Services Director Steve Chidlow on the changing role of CRM in the automotive industry.

It's not just cars that are getting smarter, but also car buyers. Consumers around the world are coming better armed to the dealer, or in many cases the dealer website, and their expectations in terms of service are increasing.

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https://www.automotiveworld.com/articles/crm-responding-smart-cars-smart-buyers/

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