Interview: Bryan Mistele, Co-Founder, President & Chief Executive, Inrix

With the increasing popularity of smartphone apps, connected car buyers expect more from in-vehicle infotainment systems now than ever before. For this reason, providing real-time data for the roads drivers are on has become an imperative tool for global OEMs. The fastest routes, most convenient driver services, and other automotive services that save time, money, and frustration are increasingly being required by customers, meaning OEMs need to provide just that.

Bryan Mistele is the Co-Founder, President and Chief Executive of Inrix, a global provider of traffic information and driver services. Since co-founding the company nine years ago, Mistele has established Inrix as a leader in the traffic space, transforming how companies receive and use traffic information.

Following a recent financial boost of US$55m from Porsche, Inrix has announced a partnership with and a US$10m investment from Intel, in which both companies will focus on developing next generation smart cities analytics platforms and applications. Automotive World spoke to Mistele about how the partnership will help Inrix with its future developments towards smart cities of the future.