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Engine aesthetics: it is all about the feel

The aesthetics of new powertrains may be the key to growth in the EV and hybrid segments.

With more and more consumers heading for the electric vehicle (EV) and hybrid segments, what are the main characteristics they look for in their new cars? Many industry experts believe that consumers do not necessarily want to feel like they are driving an EV, yet they wish to minimise their carbon footprint. Automotive World examined the issues that OEMs and suppliers face when introducing their new powertrains to the world of consumers.

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