OEMs need to converge with consumer electronics, or face a risky future

While many consumers change their mobile phone once a year, cars are not usually changed anywhere near as often. In fact, consumers hang on to a car for an average of six years after purchase in the US.

With this in mind, how are cars expected to keep up with consumer expectations for connectivity, even if they offer the latest infotainment systems when released? In its latest whitepaper, “Me, My Car, My Life,” KPMG’s automotive practice considered the convergence of consumer and automotive technologies, and how disruptive this will be to the automotive landscape. According the research, the automotive ecosystem and the way individuals interact with their vehicles is on the verge of a complete transformation.