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Heads I win, tails you lose: Ford plays F-150 fuel economy card

Despite low fuel prices, Ford is putting fuel economy at the centre of its marketing campaign for the new 2015 F-150 pick-up.

Ford is putting fuel economy at the centre of its marketing campaign for the new 2015 F-150 pick-up. The official Environmental Protection Agency (EPA) figures are now in, and the latest model equipped with the 2.7-litre EcoBoost engine promises 19mpg city and 26mpg highway, for a 22mpg combined rating. Ford claims this is enough to make it the leader in the US full-size gasoline pick-up market.

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