Dacia on the power of brand positioning

It has been ten years since Dacia launched in western Europe, and the brand is celebrating the landmark with limited-edition versions of all its models (with the exception of the Dokker Van). Currently on display at Dacia's stand at the Geneva Motor Show, the anniversary models introduce exclusive styling and new multimedia and navigation systems. Despite the stepped up offering, Dacia says it still sticks to its guiding principle of affordable value. Automotive World spoke with Dacia Sales Director François Mariotte on the power of the brand's positioning, and how it managed to have come so far in just ten years.