On April 23rd, 2015, the 15th Russia Auto Brands of the Year took place in Moscow. Chery stood out among numerous auto brands in Russia, and won the award ” The Best Chinese Brand in Russia”. Chery is the first Chinese auto brand to win the award at the event.
Initiated in 2000 by renowned Russian automotive media outlet – Autopanorama Magazine, the event has become one of Russia’s most influential automotive evaluation events. To ensure the evaluation results fully reflect consumers’ recognition and acceptance of auto brands, the event was held through a public poll, with over 1 million consumers voting across Russia. After the poll, Chery won the award ” The Best Chinese Brand in Russia ” for the high brand recognition it’s gained in Russia over the years.
As one of the youngest and fastest-growing auto brands in Russia, Chery has achieved remarkable market results. So far, Chery has ranked 1st among Chinese auto brands in Russia, with a market share of over 180,000 units, enjoying high brand popularity and reputation. In 2013, Chery continued to launch new models, including “Ambition Line” models like Bonous 3(E3), Arrizo 7 and Tiggo 5. The launch of new models not only enriched Chery’s product lineup, but also expanded its brand influence in Russia.
2015 marks the 10th year of Chery’s entry into the Russian market, and this year is a new starting point as it sets a higher goal, and continues forward aggressively developing the market. Chery CIS Vice-General Manager Johnson Xu said, “With highest industrial standards as the target, Chery will bring more outstanding and innovative products, and keep perfecting its dealer network, to provide more and better services, and technical support to consumers.”
