BMW has unveiled one of its key weapons in the battle for global luxury dominance. The sixth-generation 7 Series sedan appeared in public for the first time on 10 June at BMW Welt in Munich. Described recently by Norbert Reithofer, Chairman of the Board of Management of BMW, as the company's "most important launch of the year", the model will play a starring role in BMW's efforts in an increasingly competitive segment.
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