Interview: Dieter Zetsche, Chief Executive, Daimler

The F 015 concept car that Daimler unveiled in January at International CES 2015 was followed in September at the 2015 Frankfurt motor show (IAA) by the Concept IAA; the car’s name was taken not from the show’s acronym, but stood instead for Intelligent Aerodynamic Automobile.

As presented, the four door coupe concept’s headline feature was its Cd value of 0.19, but also important was the attempt to develop a futuristic face of Mercedes that also remains true to the Mercedes brand.

Speaking to international media at the show, Dieter Zetsche, Daimler Chief Executive and Head of Mercedes-Benz Cars, underlined the importance of preparing for a future defined by digitalisation.