On December 18, 2015, when a brand-new “Arrizo 5″ vehicle rolled off line in Wuhu as Chery’s 5,000,000th unit, Chery became the first Chinese automaker with a cumulative passenger vehicle output of over 5,000,000 units. That morning, ” Next 5,000,000,Chery will make you more wonderful “–the offline ceremony of the 5,000,000th unit was held at Chery Wuhu base. Government and industrial leaders such as Pan Chaohui, mayor of Wuhu; Zhang Jinhua, executive vice chairman and secretary-general of the Society of Automotive Engineers of China and Shi Jianhua, deputy secretary-general of the China Association of Automobile Manufacturers, witnessed the significant moment together with nearly 1,000 owner representatives, journalists, industrial partners and employee representatives from around China.
As a Chinese leading automaker, in the “golden decade” of the Chinese auto market, Chery rapidly achieved its first-stage strategic objective of fast expanding production and sales, thus consolidating its market share and position in the Chinese auto market. In recent years, through strategic transformation, Chery has optimized and rebuilt its nine operation systems covering fields such as R & D, production, quality, marketing and finance, especially its product R & D system, and established a “V-shaped” forward development system according to international standard product R & D systems and processes, thus improving its product quality, optimizing its product structure and increasing its sales significantly. According to statistics, Chery sold 475,000 units in the first 11 months of this year, up 12.5 percent year on year. The total sales of Arrizo and Tiggo accounted for over 70 percent of Chery’s total sales.
In terms of globalization, Chery has paid attention to developing both domestic and overseas markets, and implemented the strategy of “going out” since its early days, thus becoming China’s first automaker to export vehicles, CKD parts, engines and vehicle manufacturing technologies and equipment to foreign countries. To date, Chery has exported over 1.2 million units to over 80 countries and regions in the world, established 14 manufacturing bases, over 1,100 sales networks and over 900 authorized after-sales service networks abroad, developed the strong capacity for market radiation, and been ranked among key auto brands in countries such as Iran, Venezuela, Chile and Egypt.
Due to its outstanding achievements in globalization, Chery has enjoyed wide brand popularity and influence in some overseas markets. In the selection of 2015 China Top 20 Enterprises in Overseas Image–“One Belt and One Road” organized by institutions such as the State Council Information Office and the State-owned Assets Supervision and Administration Commission of the State Council this September, Chery was ranked third as the highest-ranking equipment manufacturer and automaker, ahead of numerous Internet and home appliance giants.
According to the “Made in China 2025” plan, based on the results achieved in the first stage, in the second stage of strategic transformation, Chery will proceed with independent innovation, build its brand through “high technologies, outstanding quality and globalization”, and enhanced consumer experience by upgrading technologies, quality and globalization. Globalization upgrading means a transition from “going in” to “going up” in overseas operations, focusing on building brand image and opening up a road from technology export to brand export, said Tongyao YIN as Chery’s 5,000,000th unit rolled off the line.
Just as YIN said in the Letter to Chery’s 5,000,000 Owners “Chery will continue to build its brand through “high technologies, outstanding quality and globalization”, and turn out more safe, energy-conserving and environmentally-friendly automotive products with newer technologies and higher quality. Chery expect to explore the future means of transport with you, keep a close watch on the development of frontier automotive technologies, and create a new lifestyle in the Internet era through better technologies and systems.”
Next 5,000,000,Chery will make you more wonderful!
