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Hyundai snags more experienced hands in prestige push

Hyundai is bringing in former Lamborghini executive Manfred Fitzgerald to assist with efforts in the move upmarket

Hyundai is bringing in former Lamborghini executive Manfred Fitzgerald to assist with efforts in the move upmarket. Starting in January, Fitzgerald will take on the responsibility for establishing strategies for its Genesis brand. Holding the title of Senior Vice President, he will focus on brand strategy, marketing and other business operations within the luxury brand.

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