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Hyundai proves high street model works for car retail

Hyundai speaks to Megan Lampinen about the lessons learned from its innovative retail project in the UK

Revolutionising retail is a constant process and developments never stop. This is something Hyundai is experiencing firsthand with its innovative Rockar Hyundai approach. The project brings together a strong online presence with a bricks and mortar retail location within a busy shopping centre. It kicked off in November 2014, with the UK chosen as the debut market, and has garnered many valuable insights in the 16 months since them.

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