Audi’s August sales increased 2.5 percent to 19,264 vehicles, the brand’s 68th straight monthly sales record in the U.S.
Audi achieved its best-ever August, as well as the second-best sales month, in the brand’s U.S. history. The previous August record was set in 2015 with sales of 18,794 vehicles. Year-to-date sales have risen 3.5 percent to 134,562 vehicles sold. August 2016 sales are second only to December 2015.
Demand for Audi SUVs bolstered August sales with a 9.1 percent increase over last August and a 20 percent increase year-to-date. The Q3 posted its third consecutive sales record with 2,238 vehicles sold for the month, an 88 percent increase over August 2015. Sales of the Q7 rose 16 percent from last August to 2,347 vehicles, with an increase of 56 percent year-to-date.
Amid lagging consumer demand for cars, the A4 sedan posted a 17 percent increase to 2,965 vehicles for the month and a 12 percent increase year-to-date. The A3 model line posted 3,032 sales for August, including 346 deliveries of the A3 Sportback e-tron. The plug-in hybrid has recorded sales of 2,637 vehicles year-to-date.
“August marks the end of a successful summer selling season with key models such as the Q3 drawing more customers to the brand,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “We are certain that our momentum will result in sustained growth this year.”
| AUDI US SNAPSHOT | –MTD– | –YTD– | ||||
| Model Line | Aug ’16 Actual | Aug ’15 Actual | Yr/Yr % change | Aug ’16 YTD Actual | Aug ’15 YTD Actual | Yr/Yr % change |
| A3 | 3,032 | 3,188 | -4.9% | 22,654 | 24,260 | -6.6% |
| A4 | 2,965 | 2,541 | 16.7% | 20,496 | 18,306 | 12.0% |
| A5 | 848 | 1,043 | -18.7% | 5,926 | 8,867 | -33.2% |
| A6 | 1,960 | 2,022 | -3.1% | 12,110 | 15,359 | -21.2% |
| A7 | 574 | 757 | -24.2% | 4,047 | 4,882 | -17.1% |
| A8 | 348 | 441 | -21.1% | 2,616 | 3,376 | -22.5% |
| allroad | 156 | 202 | -22.8% | 1,124 | 1,742 | -35.5% |
| Q5 | 4,419 | 5,051 | -12.5% | 31,238 | 31,417 | -0.6% |
| Q7 | 2,347 | 2,016 | 16.4% | 19,410 | 12,480 | 55.5% |
| Q3 | 2,238 | 1,189 | 88.2% | 12,525 | 8,602 | 45.6% |
| R8 | 96 | 35 | 174.3% | 446 | 439 | 1.6% |
| TT | 281 | 309 | -9.1% | 1,970 | 333 | 491.6% |
| Total Audi Sales | 19,264 | 18,794 | 2.5% | 134,562 | 130,063 | 3.5% |
| Total CPO Sales | 3,868 | 4,441 | -12.9% | 30,998 | 32,844 | -5.6% |
