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Ford pushes long-term potential but stock stuck in near-term downturn

Ford management put forward a detailed argument for analysts on why it represents a solid investment, despite the immediate sacrifices and challenges. By Megan Lampinen

Ford management had the tricky task of convincing analysts that it represented a solid investment opportunity, while at the same time outlining expectations for a decline in next year's results. "Investor expectations were low coming into the event and many thought that Ford would set a low bar with their outlook," Goldman Sachs analysts cautioned in an investor note.

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