Audi has appointed Andrew Doyle as UK Brand Director at its Milton Keynes Headquarters, moving from his role as Managing Director of Audi Australia. At the same time, acting Director of Audi UK, Cian O’Brien, will take over as Managing Director of Sydney-based Audi Australia from April 2017.
For the past four years, Mr Doyle, 47, an Australian citizen, has led the successful Audi National Sales Company in Australia, cementing continuous growth for the brand in the market and expanding the national retail network. He is also a director of the company’s retail business, Audi Centre Sydney, and previously spent two years as Director of Audi Ireland as part of his 24 years of broad-based senior experience in premium car brands.
Doyle’s successor will be Cian O’Brien, 38, who will continue in his current role as acting Brand Director in the UK until March. Mr O‘Brien has been Head of Sales in the UK for 2 years and responsible for the continued dramatic rise in UK sales and commensurate premium market share by bringing the fast-expanding Audi range to market.
Two new faces for Audi UK management team
Taking over from Mr O’Brien as Head of Sales is premium sector specialist Peter Brookes, who can draw on 18 years of appropriate experience with high-end automotive brands, most recently as a founder shareholder in the prominent Knights Group which he created. Mr Brookes takes over sales operations at Milton Keynes from 1 November this year.
The third appointment at Audi UK is Benjamin Braun, who is appointed Head of Marketing and brings a fresh perspective derived from diverse and extensive experience in fields such as energy, banking, retail and insurance. Mr Braun joins from insurance comparison specialist Comparethemarket.com, where he was Associate Director for Digital and Customer Experience. He succeeds Nick Ratcliffe in the Audi Role and assumes his new responsibilities from 1 December.
