GAZ brand won the first place in the research of automotive dealer satisfaction (Dealer Satisfaction Index, DSI) conducted by Ernst & Young on request of the Russian Association of automotive dealers (ROAD). The results of the research were announced during the Convention of Russian automotive dealers – 2017.
GAZ brand won first place in the research of automotive dealer satisfaction (DSI) annually conducted by Ernst & Young on request of ROAD. The rating is based on the survey of managers of sales and service companies who evaluate automotive brands in seven categories defining key aspects of interaction between dealers and automakers: “Manufacturer’s support of the new car sales”, “After-sales service”, “Support of pre-owned car sales”, “Financial relationships”, “Advertising and promotion”, “Preservation and development of the dealer network” and “Communications and feedback support”. 750 dealer centers representing 31 brands took part in the survey. GAZ brand proved to be the winner in five categories out of seven .
This is the fifth consecutive victory of Gaz in the ranking. The company was ranked first in research in 2013, 2014, 2015 and 2016.
Oleg Markov, Director of sales and marketing of GAZ Group LCV Division: “Over the last few years, our main task is to launch to market, to support sales and to improve service of the new Next generation models which successfully compete with the products of the global leaders in the automobile industry. The other important tasks are to increase profitability and to ensure financial sustainability of dealers in conditions of significant fluctuations in demand. Even in this period of declining demand, we opened new centers in the regions with high potential, invested in the development of sales and service. One more victory of GAZ brand in the DSI ranking shows that we have succeeded in creating true partner relationships with the enterprises of the distribution network based on the principles of trust, openness and mutual benefit.”
