More good news of Chery in its overseas market! April 26 Russian time witnessed the annual automobile event for 2017 in Moscow. With its powerful brand competency, Chery excelled its competitors and won the award of The Most Famous Chinese Brand in Russia, the second time after it received the award for the first time in 2015, showing Chery has gained great recognition from local consumers and media and revealing the exceptional results of Chery in making international presence.
(Awarding ceremony in Russia in 2017)
The annual automobile event was first held in 2000 in Russia. Hosted by the famous Russia media Autogoda magazine, it is the most influential automobile awarding event in the country. Nearly 1 million consumers cast their votes for this year’s awards to show local users’ cognition and preference for automobile brands in the fairest way. Thanks to its wonderful market environment, Russia has largest automobile market capacity in Europe and even in the world. Many automobile brands compete fiercely in the highly potential market in Russia. By wining many awards in Russia, Chery has proven its great strength.
Since its debut in Russia in 2005, Chery has launched a few star models including ARRIZO 3, ARRIZO 7, TIGGO 3 and TIGGO 5. In 2017, Chery has launched NEW TIGGO 3 and TIGGO 2. With better and more dynamic vehicle-use experience, Chery is greatly favored by local consumers.
In addition to optimizing its product lines, Chery also adopts localization strategy and utilizes many innovative marketing models to enhance brand force. By sponsoring Black Sea Cup Sailboat Championship, Shanson Music Festival, M-1 Fighter Live Show and organizing diverse online and offline branding activities such as Chery Tour test driving, Horizontal Alliance TV shopping and European Cup sport marketing, it draws closer distance between consumers and products, thus gradually making Chery the well-known China automobile brand in Russia. It is also dedicated to improving and perfecting service system so that Russian consumers gain more convenient and considerate service. As a result, Chery has won great trust and support from local users.
As the cornerstone to reach EU market, Russia is one of the most important strategic markets for Chery. Nowadays, Chery has 200,000 users in Russia, ranking No. 1 among all China automobile brands. Relying on its solid user groups and wonderful reputation, Chery has gradually consolidated its position in the country. In the future, the brand will make big steps of expansion in Russia, make more effective market tactics, speed up delivery of new models, and meet diverse needs of Russian consumers with diverse and quality products and services, thus helping improving its global influence.
