Celebrating three years of fulfilling the dream of owning accessible mobility, building trust with customers and focusing on their needs, Datsun India has launched “Datsun CARE” – a new service package plan for new redi-GO owners across India.
Datsun redi-GO SPORT brand ambassador and Olympic medalist Sakshi Malik was the first customer who availed the special Datsun CARE package.
“The introduction of Datsun CARE is our endeavour to strengthen our relationship with redi-Go customers across India,” said Jerome Saigot, vice president, Datsun India. “Datsun CARE aims to provide complete peace of mind and a hassle free ownership experience. We are delighted that Datsun redi-GO’s success has steadily boosted brand awareness and we expect it will continue to drive sales and the brand’s popularity in 2017.”
Under the terms of the Datsun CARE comprehensive service package, customers can save approximately 10% on periodic and general repairs. In addition, the customer gets a host of free value added services worth around Rs. 5000. Other than cost savings, it incorporates almost 100% coverage of parts, comes with 24×7 road-side assistance and is transferable. The Datsun CARE package covers scheduled services and their associated spare part costs, labor charges and taxes and other important value additions. These include replacement of brake and clutch components, replacement of wiper blades once a year, wheel alignment and balancing, extended warranty with road-side assistance, exterior washes and interior cleaning.
Speaking about the introduction of this initiative, Sanjeev Aggarwal, vice president, After Sales, Nissan Motor India Pvt. Ltd. said: “Datsun CARE is an all inclusive package that offer peace of mind and make it a joy to own and drive the redi-GO, while making it even more compelling and attractive proposition.”
Most associated costs of maintaining the redi-GO are included in the Datsun CARE plan, except for accident damage, tires and battery replacement. The plan is specific to the car, so even when it changes hands, the Datsun CARE plan is transferred to the new owner. This benefits the seller by commanding a better resale value, while the buyer gains an assurance of quality maintenance along with the car.
The service plan is valid at Nissan-Datsun service centers across the country. Under Datsun CARE, there are three packages for redi-GO customers to choose from:
| 3 years / 30,000 kms | 4 years / 40,000 kms | 5 years / 50,000 kms |
| Total value: INR 22.287 | Total value: INR 31,495 | Total value: INR 43,298 |
| Customer price: INR 15,500 | Customer price: INR 21,500 | Customer price: INR 32,000 |
| Customer saves: INR 6,787 | Customer saves: INR 9,995 | Customer saves: INR 11,298 |
“I love driving my Datsun redi-GO,” said Malik. “It is a perfect representation of my personality. Now with Datsun Care it becomes more convenient and easier to own and drive my redi-Go with a complete peace of mind. Many congratulations to the Datsun team for this innovative launch that puts consumers ease and convenience at the core.”
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