COMMENT: How do you disrupt a sector that’s already been disrupted?

That Uber Technologies exists under a spotlight is not in question. It has proved itself to be one of the high priests of disruption – just ask a cab driver about that one – and in cities around the world one can now get home via an Uber driver and, should one have forgotten to eat along the way, then order up sustenance from Uber Eat. Like it or not, Uber is very much a part of the modern landscape.

Of late, however, it is Uber’s excursion into