Interview: Matthias Rabe, Executive Vice President, Research and Development, SEAT

For a youth-oriented brand like SEAT, tackling emerging megatrends can prove a tricky balancing act. Its younger buyers expect it to remain on the cusp of connectivity advances and alternative ownership schemes but always at a price they can afford. At the same time, tightening emissions legislation and diesel's fall from grace present additional challenges for developers. Flying cars and self-driving technology aside, it's a juggling act for investment and manpower. Matthias Rabe, SEAT Executive Vice President for Research and Development, sheds light on how the brand is responding to these various megatrends that are reshaping the wider automotive industry.