Isuzu UK, the pick-up professionals, announced the launch of a new partnership with the Federation of Master Builders (FMB) from the beginning of August 2018. The Isuzu D-Max pick-up is already popular within Building and Construction however now Isuzu UK have decided to make it official and become a commercial partner of the FMB.
Established in 1941 the FMB is the largest trade association in the building industry and is a source of knowledge and professional advice for its members. The FMB’s strict membership criteria gives consumers confidence when they are looking to use a builder. Isuzu are very proud to become a commercial partner of the FMB.
Isuzu only make commercial vehicles. We focus on making our D-Max pick-ups tough, strong and built to go the distance. We are best placed to discuss pick-ups with professionals, aiming to meet our customers every individual need as this is all we do, not passenger cars. Isuzu are the pick-up professionals.
The Federation of Master Builders is a hugely respected professional organization with a highly professional membership. A great organizational fit with Isuzu brand values.
George Wallis, Marketing Manager at Isuzu UK, said, “We’re really looking forward to interacting with the FMB and their members. The Award-Winning D-Max pick-up is already a household name and we see this as the start of a fantastic partnership for the next 2 years. Isuzu UK are clearly positioned as the pick-up professionals and we see a real synergy with this fantastic organization and their highly qualified, professional members.”
Having already seen positive results from partnerships such as the Welsh Rugby Union, NFU, BASC and NGO, Isuzu wanted to deepen its connection with Professional Builders. The FMB commercial partnership is perfectly positioned to deliver this, especially considering the shared intrinsic professional values of each organisation.
