Liquid gold or snake oil? Auto industry considers the true value of data

With the connected vehicle in the ascendant, it would appear that data is becoming just as indispensable a resource for automakers and suppliers as fuel. That said, in considering the analogy, we can begin to understand some of the new challenges the industry now faces in working with a new resource: after all, figures in a database share few similarities with the black stuff, which has powered the industry for a century.