GAC Mitsubishi Motors (GMMC) is to start sales of the new Eclipse Cross in China.
GMMC is a joint venture between the Mitsubishi Motors Corporation, Guangzhou Automobile Group (GAC) and the Mitsubishi Corporation.
The Eclipse Cross is a global strategic model with a fusion of original, sharp coupe looks and dynamic SUV mobility with signature Mitsubishi styling and performance.
Mitsubishi Motors Chief Executive Officer Osamu Masuko said: “China is one of our most important markets and with the introduction of new, locally-produced Eclipse Cross, we will boost the number of sales units and will establish a firm foundation for growth in the Chinese business.”
In the Mitsubishi Motors three-year DRIVE FOR GROWTH strategic plan, Mitsubishi Motors aims to have further strengthened its operations across China by more than doubling the sales units as well as its dealer network by 2019, compared with 2016 levels. The company will also focus on expanding its Chinese business with a range of SUVs, among others.
About GAC Mitsubishi Motors (GMMC)
Based in Changsha, Hunan, GMMC was formed as a joint venture company in 2012 between Guangzhou Automobile Group (50% ownership stake), Mitsubishi Motors Corporation (30% ownership stake) and Mitsubishi Corporation (20% ownership stake). GMMC has 4,100 employees, and serves as a sales and distribution platform for GAC and MMC-branded vehicles in China. The company has an annual production capacity over 270,000 units per year between the Mitsubishi Motors Eclipse Cross, ASX and Outlander SUVs, as well as the GAC Eupheme and Eupheme EV GMMC maintains over 300 sales and service locations across China.
About Mitsubishi Motors
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
SOURCE: Mitsubishi Motors
