In 2018 Daimler Buses enjoyed major sales growth, selling 30,900 buses and chassis worldwide (compared with 28,700 in the prior year). The sustained high demand for complete buses, the slowly recovering Brazilian economy and growth in India were major contributors to this great sales success. The Daimler Buses division was thus able to maintain its position as market leader in the most important core markets EU30 (EU, Switzerland and Norway), Brazil, Argentina and Mexico. Return on sales was 5.9 percent (compared with 6.2 percent in the prior year) and was therefore in line with targets.
Based on the continued favourable market conditions, Daimler Buses expects a major sales increase in 2019. In Europe and India in particular, the Buses division anticipates positive sales development. For the current business year the business unit is aiming for a Return on Sales between 5 and 7 percent.
Till Oberwörder, Head of Daimler Buses & Chairman of the Board of Management at EvoBus GmbH: “At Daimler Buses we’re very pleased with the 2018 business year. We’ve significantly increased our worldwide sales. With the market launch of our fully electric Mercedes-Benz eCitaro, new digital services and our new-generation minibus, we have also taken some important steps toward the future. It was an incredible performance by our international bus team! We have also set some ambitious targets for the coming year and intend to continue growing – not just in our established markets but especially in the world’s new growth regions.”
Clear orientation toward three strategic operating fields
In order to achieve its aims Daimler Buses is concentrating on three strategic operating fields: global market presence, technology leadership and business excellence. With the help of strategic partnerships the business unit aims to ensure the generation of additional expertise in new technologies and services.
Oberwörder continued: “It is our aim to be the world’s leading provider of buses and mobility services. To do so we are pursuing a strategy with three clear operating fields: our global market presence, our role as a technology leader and business excellence. In the future we will continue to offer the best comprehensive solutions to our customers as the leading provider around the globe – with the best vehicles and the best package of services, consulting and mobility solutions.”
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SOURCE: Daimler
