Interview: Michael Breme, Head of Production and Plant Planning, Audi

For automakers, technological prowess has traditionally been defined by such areas as vehicle design, driving dynamics and engine performance. But more recently it has also begun to extend to the manufacturing process, where innovative applications of artificial intelligence (AI), 5G connectivity and Big Data are creating a new paradigm. It is in this smart manufacturing environment that Audi is jockeying for a leadership position. As Michael Breme, Head of Production and Plant Planning, explains, Audi’s ‘Vorsprung durch Technik’ also applies to the factory floor.