Citroën is one of the leading players in the Light Commercial Vehicles market, as is consistently proven by its excellent sales. The brand’s centenary year in 2019 has highlighted the innovative styling that has remained a constant throughout the brand’s history, such as the 2CV van, Type H, C15 or Berlingo.
Citroën is now the sixth best-selling LCV manufacturer in Europe with a market share of 9.2%, following strong performance from the key Citroën LCV models, Berlingo Van, Relay and Dispatch. In the UK, the story has been equally impressive with Citroën enjoying above market growth of 9.8% in the nine months to the end of September 2019, against a UK LCV/HCV market that has grown 4% in the same period.
Powering the energy transition and inspired by a new purpose, the brand is preparing to launch a major electrification offensive across its commercial range. Already present in very targeted markets with Berlingo Electric and the forthcoming launch of Relay Electric (beginning of 2020), the brand plans to extend its electric offering for business customers with a range of 100% electric compact vans by 2021.
This Citroën LCV range will follow the Groupe PSA electrification strategy, whereby all vehicles in its range will feature an electrified derivative in addition to petrol and diesel combustion engines. This strategy has been devised to give consumers the flexibility to choose their desired model and then the powertrain most relevant to them.
Within two years the brand will offer Groupe PSA’s expert knowledge in terms of a 100% electric offering, by providing a 100% electric version of Dispatch (launch in 2020) and a 100% electric version of Berlingo Van (by 2021). These two new models will join the forthcoming Relay Electric due to launch at the beginning of 2020. This electrification will concern not only the light commercial vehicles but also passenger vehicles.
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SOURCE: Citroën
