ACCESS Europe GmbH announces that it has launched the newest version of ACCESS Twine™ for Car 3.0 (Twine4Car 3.0) platform, the latest advancement in In-Vehicle Infotainment (IVI) that combines content and technology to enable automotive OEMs to provide next-generation infotainment services to car drivers and passengers.
Twine4Car 3.0 provides:
- Next-generation platform for in-car entertainment and information
- Twine4Car 3.0 App Store, leveraging technology deployed in millions of smart TVs worldwide
- TV, VOD, audio content and games from a wide range of partners
- In-car advertising platform, enabling OEMs to monetise the IVI experience using industry standards and including programmatic support.
- Streaming audio and video support via 4G and in-car Wi-Fi
- Advanced media sharing between smartphones, tablets and car infotainment system
- Synchronised video playback between smartphones and tablets
- Extensive data and usage reporting tools
- Android and iOS support, enabling a fully integrated OEM branded entertainment experience on smartphones and tablets
- Support for native Android applications, enabling premium apps to be started from within the OEM branded environment
“Twine4Car 3.0 in its newest release is hugely significant for the automotive industry as it enables OEMs to maintain control of IVI and develop next generation connected car experiences. The platform includes content from a number of media partners and a whole array of apps, TV services and VOD offerings for a multitude of markets. By establishing their own branded IVI platform as a central vehicle interface, OEMs are able to build and extend long-term digital relationships with car buyers,” says Dr. Neale Foster, CEO of ACCESS Europe.
Demand for internet-powered services in the car is becoming increasingly influential in car purchasing decisions. According to a Deloitte report, IVI is among the top three car purchasing criteria. This reality, combined with the fact that a new internet-first generation of car buyers is coming through, means it is no surprise that there’s increasing competition in the space. OEMs are vying with internet giants for the attention of car users when it comes to connected infotainment services such as audio streaming, video and maps.
Twine4Car supersedes pure BYOD solutions and enables a fully OEM-branded environment whilst also allowing access to pre-installed apps and the integration of smartphones, tablets and Rear Seat Entertainment (RSE) for a fully connected in-car experience.
Please click here to view the full press release.
SOURCE: ACCESS Europe
