HARMAN, a wholly-owned subsidiary of Samsung Electronics Co. Ltd., focused on connected technologies for automotive, consumer and enterprise markets, today launched the HARMAN Ignite Marketplace, an extensive network of cloud-based applications and services available on the HARMAN Ignite Cloud Platform.
User experience in the vehicle is often limited by embedded infotainment systems that do not offer significant choice or personalization opportunities for the driver or passenger. The HARMAN Ignite Marketplace optimizes the driving experience by enabling access to a comprehensive ecosystem of cloud-based applications and services, thereby providing a connected vehicle experience that feels tailor-made to individual needs and preferences. Today, the HARMAN Ignite Marketplace includes media content, point-of-interest solutions, messaging applications and a voice assistant designed for the vehicle, all of which are all available on the HARMAN Ignite Cloud Platform.
“Creating a superior experience in the vehicle comes down to enabling choice – giving drivers the freedom to bring leading cloud-based content safely to the car” said David Slump, President of HARMAN Connected Services. “The new HARMAN Ignite Marketplace allows OEMs to deliver this freedom in a way that is both scalable and flexible for the future – so consumers can enjoy the best vehicle experience – whatever that means to them.”
HARMAN Ignite Marketplace creates smart, personalized experiences for automotive customers by focusing on three categories:
Media Content: A variety of premier media and content providers ensure drivers and passengers can enjoy access to their favorite music, podcasts, news and more.
Crowdsourced Point of Interest (POI) content: Integration with business directory services and crowd-source review platforms makes it easy to discover restaurants, shopping and local services – while leading travel and booking platforms let drivers and passengers find travel spots, hotels and more right from their vehicles.
Messaging: Integration with leading communication solutions help drivers stay in touch while on-the-road in a way that is safe, but also accessible and intuitive to use while driving.
In addition, the HARMAN Ignite Marketplace integrates with leading navigation and voice solutions, including region specific providers, allowing OEMs to deliver hands-free services through virtual assistants – enabling safe, always-on access to third-party content globally.
Please click here to view the full press release.
SOURCE: HARMAN
