Hyundai Motor recently revealed its latest concept EV “Prophecy”, the latest model to embody the company’s Sensuous Sportiness design identity. Like the company’s recent concept cars, its design offers clues about how future Hyundai models may look.
Concept cars allow automakers to push the boundaries of car design by exploring new ideas or styles. Traditionally, many car manufacturers have used these studies to gauge consumer reactions to radical features, while never taking them to the production line.
In recent years, however, Hyundai has presented a number of concept cars that have informed the design of subsequent production models.
2012 – i-oniq
At the 2012 Geneva Motor Show, Hyundai debuted the i-oniq concept, an electric sport hatchback with a range-extending petrol engine. Designed and developed at Hyundai’s European R&D Center, it was the first car to feature the company’s signature Cascading Grille.
Hyundai’s designers chose dynamic proportions to create i-oniq’s aesthetic and functional body shape. Its design shows gentle feature lines and muscular surface treatment, combining both premium and athletic qualities.
The i-oniq concept was the forefather to the Hyundai IONIQ, which launched four years later as the world’s first car with three electrified powertrains.
2014 – Intrado
The Hyundai Intrado Concept was unveiled at the 2014 Geneva Motor Show and signified a new direction for the brand by offering a vision of how cars will meet future mobility needs. Intrado demonstrated Hyundai’s belief that advanced vehicle technologies and intelligent design can combine to engage more effectively with the driver and passengers.
Taking its name from the underside of an aircraft’s wing, Intrado’s distinctive shape features minimal detailing and offers aerodynamic efficiency.
Intrado influenced the design of the Hyundai Kona, which launched in 2017 as Hyundai’s first subcompact SUV. Kona features a bold front and rear as well as a wide stance and sleek and sharp shapes.
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SOURCE: Hyundai
