Toyota Motor Europe’s first half-year market share climbs to a record high of 7.6%

Toyota Motor Europe’s (TME) ₍₁₎ first half year sales volume of 563,067 vehicles, reflects a decrease of -6% year-on-year, outperforming the total market which declined by -19%. Across the same period, TME achieved its best ever first half-year market share of 7.6%, a significant increase of +1% point year-on-year. Customer demand for Toyota and Lexus’ low CO₂ electrified line-up continued to grow, TME’s total electrified mix increasing +6% points to reach 76% in Western Europe and 68% across total Europe, up +9% points year-on-year.

We are greatly encouraged with a record market share of 7.6% for the first half, given the geopolitical, economic issues and supply chain shortages. We have unprecedented demand for new models such as Yaris Cross, Aygo X and Lexus NX, but also, for our more established products like Yaris, Corolla and C-HR. We are sitting on a six-month order bank which is testament to the product power of our low CO₂ electrified line-up.

Matt Harrison, President & CEO of Toyota Motor Europe

Brands and model performance

Toyota sales decreased by -4% to 539,260 in the first six months. The brand’s top sellers were the Corolla range, Yaris Cross, Yaris, C-HR and RAV4 which accounted for 75% of the total volume. Toyota’s overall electrified mix increased by +11% year-on-year to 363,962 vehicles, accounting for 67% of the total sales mix.

Lexus sold 23,807 in the first half-year. While customer demand is strong, sales have been impacted by supply chain issues and the suspension of vehicle exports to Russia.  Lexus overall electrified mix increased to 98% in West Europe. RX, NX, UX and LX SUVs represented 88% of total sales.

TME highlights January- June 2022:

• Total sales: 563,067 (-6% year-on-year)
• Market share: 7.6% (+1% point year-on-year)
• Total electrified sales: 383,056 (+8% year-on-year)
• Total electrified mix: West Europe: 76% – East Europe*: 35% – TTL: 68%

Toyota highlights January- June 2022:

• Toyota sales: 539,260 (-4% year-on-year)
• Top sellers: Corolla (104,523); Yaris (85,438); Yaris Cross (77,749); RAV4 (69,548)
• Top electrified: Corolla Hybrid (85,755); Yaris Cross Hybrid (72,874): Toyota C-HR Hybrid (69,383); Yaris Hybrid (66,722); RAV4 Hybrid/Plug-in Hybrid (55,579)
• Total electrified sales: 363,962 (+11% year-on-year)
•  Electrified mix: West Europe: 78%, East Europe*: 35% – TTL: 69%

Lexus highlights January- June 2022:

• Total Lexus sales: 23,807 (-39% year-on-year)
• Top sellers: UX (7,584); NX (7,469); RX (5,016)
• Top electrified: UX Hybrid/EV (7,258); NX Hybrid/Plug-in Hybrid (6,786); RX Hybrid (2,918)
• Total electrified sales: 19,094 (-25% year-on-year)
• Electrified mix: West Europe: 98%, East Europe*: 22% – TTL: 80%

Sales for January – June 2022 are listed below: