Using the Kai concept car as a design foundation, the fourth and current-generation Mazda3 was introduced in November 2018 at the Los Angeles Auto Show and was the first vehicle for Mazda that represents the ‘road to premium’ ambition, this generation was also the first Mazda3 to feature profound visual differentiation between the hatchback and sedan versions. The striking design won numerous industry awards – including 2020 World Car Design of the Year – as did the newly introduced Skyactiv-X Spark Controlled Compression Ignition engine (now updated to e-Skyactiv X), which in combination with a new 24-volt mild-hybrid system, offers a desirable blend of diesel and petrol performance characteristics.
The fourth generation Mazda3 incorporated more high-tensile steel into its structure, resulting in top-notch safety performance during international regulatory testing. It also introduced GVC Plus, an improvement over the GVC system in the third generation.
100th anniversary special edition
To celebrate the 100th anniversary of Mazda Motor Corporation in 2020, a special edition of the Mazda3 was released. This edition was based on the top-of-the-range trim and included design elements inspired by Mazda’s first passenger car, the R360 Coupe. With its Snowflake White pearlescent paint, rich burgundy interior, and commemorative badging, this limited-edition model truly stood out from the crowd.
Impact for Mazda
The Mazda3 has played a significant role in shaping Mazda’s brand image since its introduction, with cumulative global sales of over 6 million, it has been one of Mazda’s best-selling models.
As the Mazda3 celebrates its 20th anniversary, it is exciting to see what the future holds for the Mazda3. The journey so far is a testament to Mazda’s commitment to safety, design, innovation, and driver enjoyment. Here’s to another 20 years of the Mazda3!