Nio Inc. (Nio) officially unveiled its third brand, firefly, along with its first product sharing the same name. Positioned in the boutique compact car market, firefly aims to further expand Nio’s product portfolio and leverage existing sales channels to drive growth efficiently.
firefly is to Nio a symbol of innovation and sophistication in a smaller package. Building on Nio’s decade-long expertise in the premium electric vehicle market, firefly will exceed user expectations in design, safety, space, intelligence, and energy efficiency, ushering in a new era of smart electric vehicles for the global compact car market.
The firefly brand will be officially launched at Nio Day 2024 on December 21, and its first model is set for delivery in the first half of 2025.
SOURCE: Nio
