Today, Mazda North American Operations (MNAO) announces its partnership with the U.S. Department of Transportation (DOT), and other members of the transportation community, in support of the National Roadway Safety Strategy to reduce roadway fatalities.
In 2023, U.S. DOT launched a Call to Action Campaign in support of its National Roadway Safety Strategy (NRSS), inviting partners to share how they are embracing the common goal of eliminating roadway fatalities. The Call to Action invites all Allies that can help create safer people, safer roads, safer vehicles, safer speeds, and better post-crash care to commit to specific, concrete actions to improve roadway safety.
“Mazda is proud to join the U.S. DOT in its goal to reduce roadway fatalities,” said Tom Donnelly, MNAO president and CEO. “With the help of our dedicated engineers and designers, Mazda is working hard toward its goal of zero deaths resulting from our new vehicles by 2040.”
Mazda’s safety and driver assist features are engineered to help protect those in and around our vehicles.
Since 2024 model year, all new Mazda vehicles have included proven safety systems such as Blind Spot Monitoring, Rear Cross Traffic Alert, Lane Departure Warning, and Automatic Emergency Braking as well as audible seat belt reminders for all seating positions as standard equipment. Additionally, Mazda plans to enable rear seat reminders in all 2025 model year vehicles, aimed to help alert caregivers from making the tragic mistake of accidentally leaving kids in a hot car.
Additionally, Mazda designs and tests our vehicles to the highest standards, earning more 2024 TOP SAFETY PICK+ awards from the Insurance Institute for Highway Safety than any other brand.
SOURCE: Mazda
