SEAT EV vision: roadmap is flexible, the target is steadfast

SEAT SA wrapped up a record year in 2024 despite serious headwinds, but it could have been so much better. Electric vehicle (EV) sales are not where they should be, the geopolitical situation is increasingly volatile, and tariffs are wreaking havoc on the bottom line. It’s against this backdrop that the company shed light on its strategic playbook for 2025.