US: Mazda swaps ad agencies

Mazda is dropping Doner Co and instead signing on WPP Group PLC as its full-service advertising agency in North America. The swap in agencies follows an internal review that Mazda launched in early March. Doner, one of the largest independent advertising agencies, developed Mazda’s well-known ‘Zoom-Zoom’ tagline. The Japanese OEM was It’s time to log … Continued

• By Webmaster
• June 22, 2010