Interview: Dieter Zetsche, chief executive, Daimler AG and head of Mercedes-Benz Cars

"The Best or Nothing" is Daimler's new marketing slogan, and to support this, the company's chief executive, Dr Dieter Zetsche, said recently that the company's goal is "to be number one in profitability and sales in the Subscribe to Automotive World to continue reading Sign up now and gain unlimited access to our news, analysis, … Continued

"The Best or Nothing" is Daimler's new marketing slogan, and to support this, the company's chief executive, Dr Dieter Zetsche, said recently that the company's goal is "to be number one in profitability and sales in the

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