A changing legal landscape could level the digital playing field for automakers

Demand for in-vehicle connected services continues to grow, and automakers recognise that there is value to be captured. Succeeding will present a number of challenges: how, for example, can services be best monetised? And should the underlying technology be developed in-house, or will partnerships be necessary? Such questions speak to a more general concern for automakers: could tech giants usurp this value and rule out competition from automakers?