A fresh Spin on mobility: stakes rise in Ford’s scooter gamble

The number of mobility options on offer is growing rapidly, and multi-modal journeys are becoming increasingly popular in urban areas. For the incumbent vehicle manufacturers, establishing a foothold in the booming micromobility segment has become a pivotal means of remaining relevant. At Ford, that strategy is playing out in the form of Spin, the dockless electric scooter sharing company it acquired in 2018. Based in San Francisco, Spin has established a solid presence across the US market, and more recently began looking to Europe.