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Acura sees strength as a stay-at-home brand

While most luxury brands strive for a worldwide presence, Acura is content to settle for growing its foothold in the North American market, writes Megan Lampinen

Honda's Acura brand has been struggling to gain momentum this year and faces an uphill battle as growth in the US, its primary market, slows. Acura sales in the US so far this year are down 9.3% from the same period last year. For now, the brand is counting on new models as opposed to any regional expansion.

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