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ADAS is pricing itself out of adoption in many countries

Most consumers say that price has a greater influence than safety on the purchasing decision

Many drivers around the world understand how new advanced driver assistance systems (ADAS) work, but cost and a lack of hands-on experience is holding back adoption, according to a new report by management consultancy firm McKinsey.

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https://www.automotiveworld.com/articles/adas-pricing-adoption-many-countries/

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