From sexy to safe – which brand has the most APEAL?

Media headlines frequently focus attention on what is wrong with new cars today, but just as important is understanding what it is about certain models that is right - those aspects that excite and please new owners. J.D. Power's US Automotive Performance, Execution and Layout (APEAL) Study does just that.

The study evaluates 77 specific attributes grouped into 10 categories for an overall APEAL Index score, measured on a 1,000-point scale. With more than 84,000 respondents and spanning 208 models, it's a comprehensive look at new car ownership (first 90 days) in the US today.