Automotive cyber security an expensive but necessary burden

Connected, assisted and autonomous vehicles (AVs) promise huge progress in vehicle efficiency, safety and the user experience. However, given these products are reliant on access to a broader web of mass-generated data, they also mean the automotive industry must ramp up its cyber security measures. For many, it is a burden, simply unavoidable. But could it also be an opportunity for an automaker or supplier to set its products apart?