Automotive retail market requires a digital but also personal approach

The automotive retail market is changing, driven by altering customer demands for digital innovation.

Over the last few years, consumers have significantly altered their purchasing behaviour, but this does not necessarily mean the retail market is becoming more straight-forward. In fact, the journey of changing automotive retail is heading towards a customer-centric, multi-format sales and service network, and requires the industry to make many changes in the way it is approached.