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Autonomous vehicle developers must prioritise motion sickness

One in three people are highly susceptible to motion sickness, and that could spike once people are freed of the driving task. How is the industry responding? By Xavier Boucherat

The path to self-driving vehicles is littered with innumerable obstacles, some technical, some legal, some business-oriented: automakers are scrambling to figure out how to deliver AVs, whether they’ll be allowed to, and perhaps most importantly, how to make money from them. In the midst of the storm, it is easy to understand how a concern so mundane as motion sickness might be downplayed.

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