AW Marketing Summit USA 2013: connecting clicks, bricks and likes

How will OEMs market their products in the future? Who will their customers be, what will they be expecting, and how will OEMs know what customers really ‘like’? What will be more important - a valuable product, or brand value? Clicks, bricks, likes and connectivity will all play fundamental roles Subscribe to Automotive World to … Continued

• By Martin Kahl
• March 28, 2013